Chapter 2 - Basic Document Layout

In this chapter we will look at some of the HTML tags that help define the template of a page. The template is an HTML structure that defines how your site looks across many pages. Each page in a website will be different but each page should follow a common brand as the other pages in the website. By defining and committing to a brand, users will be able to distinguish your website from other websites. If a page in your website does not follow the common brand users may feel inclined to leave your website. Think about it. If you were reading your local news site and you go to a page that doesn't look like it belongs to them, what do you do? Most would probably close the page and maybe leave your website altogether.

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